2020 definitely has been a strange year! Our lives have become somewhat isolated and the homes that we live in have been transformed into classrooms, offices and entertainment hubs, which consequently puts strains on not just our patience and our resistance to snack - but our internet speeds and how much we depend on a reliable and quick internet connection, has become more apparent. I recently received a laptop-shaped leaflet through my...

We’ve entered a new year and it’s time to see what advertising medium is best to spend the budget on without upsetting Greta or the environment! Going greener! it’s a topic that can’t be ignored and the print industry has historically attracted the blame for “Destroying rainforests” leaving door drops feeling cornered for the most vitriolic criticism.  This criticism is unfair as the printing...

It doesn’t happen very often, but when it does - you get a sinking and deflated feeling when a client tells you that they’ve had very little or no response to their door drop campaign. The client will always look to blame distribution rather than the message, design or even targeting of the leaflet.  You can go back and forth all day about the delivery method and giving them reassurance that it went out. But normally the...

Nowadays, it appears that the internet is everyone’s go-to tool for news, entertainment, advertising, and everything in between! With 3.3 billion global users of social media in 2018, Facebook recorded 50 million small businesses used the site to interact with their customers. This was mainly for the outreach capacity, but email marketing and door drops are still two of the best ways for businesses to contact the correct audience. Which...

Direct Letterbox Marketing is thrilled to have been announced as Leaflet Distribution Company of the Year 2019 at the annual Corporate LiveWire Awards. The Corporate LiveWire Awards relies on its readership and contributors to nominate companies, products, services, and individuals who are deserving of recognition across their respected industry. DLM were put forward for its outstanding services, such as leaflet distribution , and was...

Some people believed that the digital age was going to signal the death of print marketing. However, this is certainly not the case, with many sectors still benefitting from leaflets. Here, we will look at exactly why you should use a leaflet to cover your advertising needs: The cost Let’s face it — money talks! It doesn’t matter what sector you work in, you need to make sure your advertising campaign is successful, and...

Don’t just tell, make it sell! You’ve done all the hard work, designed an eye-catching leaflet, grabbed their attention and desire to interact with your product or service! But where’s the incentive?   Creating a call to action lets you know that you’ve had a response from a campaign! by leaving a call to action off a leaflet you are simply telling the targeted audience the information that might get...

Here at Direct Letterbox Marketing, we’re no stranger to the power of a few well-chosen words, and we’ve already spent a fair bit of time talking about how to use things like copy and typography to your advantage. You may not instantly think that the exact words you choose to place on a flyer would make too much of a difference, and the way that you place these words tends to receive even less publicity. However, as...

The purpose of advertising is the same across any platform. Whether it’s on the television, via a leaflet or on a billboard, the end goal is to gain custom for your product or service. Some people will claim that leaflet advertising specifically is part of a marketing strategy, while others say it’s part of the selling tactics. Either way, the idea is still to get a recipient interested in what is on offer.   In the...

If you’ve decided to promote your business or event using a leaflet, it’s important that you get it right first time. This will help you be cost and time-effective. More than likely, you’ll be printing a large quantity, so a simple error can have a huge impact on the production line and render your products unusable. Here, we will talk you through how you can create the best leaflet possible. The impact of print...